In 2010, after years of experience with large scale fashion brands, the homies Rob Harmsen and Keith Hioco started Eat Dust in Antwerp, Belgium. Their rebellious, punk-rock spirit is woven into each and every garment. With themes of Americana and references to Western and Motorcycle culture, Eat Dust is Easy Rider for the 21st Century. A contemporary lifestyle brand with an outspoken attitude, Rob and Keith’s vision of a responsibly sourced, well made line of menswear is here and their adventurous identity continues to define it.