Gone are the days of swiping dish soap or other random household cleaners to give your kicks some new life. Jason Markk has quickly become a go-to choice for easy and reliable sneaker and shoe care without harsh chemicals. Built on a grassroots approach to addressing the direct concerns of sneakerheads of all walks (hehe), Jason Markk continues to develop new products in a collection that helps maintain the life of your current kicks, and maybe even bring some old ones back from the dead.